By Dr Ian Bethell Bennett. According to the governor of the Central Bank of The Bahamas, John A. Rolle: “The Concept of Orange Economy been around for 20 years. All sectors whose goods and services are based on [Intellectual Property], Architecture, Art… [this is the] [e]volving space of creativity. . . 4.3 trillion dollars [are spent in it] 2/12 times military expenditure”… London, New York, Miami, all bring in millions a year from the Creative Industries. This is where the growth is in the economy; it is not in the imports that drain the cash from the national coffers. Shakespeare in Paradise is a tremendous example of the local Orange Economy. As the world advances into a service-oriented economy, where more people enjoy entertainment outside of their homes, or entertainment that they can access through the World Wide Web, we also stand to gain access to untapped markets. However, we, as the people of The Bahamas, have to be there. Currently, we are not.